Consider Marketing CS — Customer Segmentation Subscription

Stop marketing to everyone the same way. Start reaching the right customers with the right message.

Consider Marketing CS is a subscription-based Customer Segmentation service that uses advanced machine learning and behavioral analytics to divide your customer base into actionable, high-precision segments. Built for marketing teams and CRM managers who need smarter targeting, better personalization, and measurable improvement in campaign ROI.

Who This Is For

• Ecommerce and retail brands with a large and diverse customer base
• CRM and email marketing teams looking to move beyond basic demographic segments
• Performance marketing teams who want to personalize acquisition campaigns with lookalike audiences built from real behavioral data
• Growth teams running loyalty, win-back, upsell, and cross-sell programs that need precise audience targeting

What You Get Every Month

• Behavioral Segmentation Model — ML-based clustering of your customer base using purchase behavior, engagement patterns, and product affinity data
• RFM Scoring — Recency, Frequency, and Monetary scoring for every customer, updated monthly with fresh transaction data
• Segment Profiles — Detailed profiles for each segment including size, average order value, purchase frequency, preferred categories, and engagement score
• Campaign Targeting Maps — Recommended messaging, offer types, and channels for each segment to maximize campaign effectiveness
• Win-Back and Churn Segments — Pre-built segments for lapsed customers, at-risk churners, and re-engagement candidates
• High-Value Lookalike Audiences — Export-ready segment definitions for use in paid media targeting (Meta, Google, TikTok)
• Monthly Segment Report — Executive summary of segment shifts, growth trends, and recommended actions

Key Outcomes

• Increase email and CRM campaign conversion rates by targeting each segment with relevant messaging
• Reduce wasted ad spend by building lookalike audiences from your best customer segments
• Improve retention by identifying and re-engaging at-risk and lapsed segments before revenue is lost
• Grow average order value and purchase frequency through personalized upsell and cross-sell targeting
• Build a data-driven understanding of your customer base that evolves with every new purchase cycle

How It Works

1. Onboarding (Week 1) — Connect transaction data, CRM data, and behavioral data; minimum 6 months of purchase history required
2. Segmentation Build (Weeks 2–3) — ML clustering model built, RFM scores generated, and initial segment profiles created
3. First Delivery (End of Month 1) — Full segment report, campaign targeting maps, and lookalike audience exports delivered
4. Ongoing Monthly Cadence — Segments refreshed with new data, campaign performance tracked, and recommendations updated

Subscription Details

• Billed monthly at AED 18,000 / month
• Minimum 3-month engagement recommended for stable segment patterns
• Fully digital delivery — no physical product shipped
• Onboarding begins within 1 business day of subscription confirmation
• Cancel anytime after the minimum term with 30 days written notice

Frequently Asked Questions

What data do you need?
We require customer transaction data (order history, product categories, order values) and optionally CRM engagement data (email opens, clicks). Minimum 6 months of data, 12+ months recommended.

How many segments will we get?
Typically 6–12 segments depending on your customer base size and purchase diversity. We optimize the number of segments for actionability, not just statistical fit.

Can we export segments for use in ad platforms?
Yes. Segment definitions and customer lists can be exported in formats compatible with Meta Custom Audiences, Google Customer Match, and Klaviyo/HubSpot lists.

How is this different from our CRM's built-in segmentation?
CRM segmentation is typically rule-based and static. Our ML-powered segments are behavioral, dynamic, and updated monthly with new purchase patterns and engagement signals.

Do segments update automatically each month?
Yes. As part of your monthly subscription, segments are refreshed with new transaction data so your targeting stays current with how your customers are actually behaving.