Consider Marketing MTA — Multi-Touch Attribution Subscription

Understand how every touchpoint contributes to conversion — not just the final click.

Consider Marketing MTA is a subscription-based Multi-Touch Attribution service that helps growth teams measure how paid, owned, and earned channels work together across the customer journey. Built for performance marketers and revenue leaders who need better conversion-path visibility than default platform reporting can provide.

Who This Is For

• Ecommerce and lead-generation brands running campaigns across Meta, Google, TikTok, email, CRM, and organic
• Performance teams that need attribution beyond last-click reporting
• Marketing leaders optimizing CAC, assisted conversion value, and funnel efficiency
• Brands with multi-step journeys that need clearer visibility into channel interaction

What You Get Every Month

• Custom Attribution Framework — Multi-touch attribution setup tailored to your funnel, conversion events, and data sources
• Touchpoint Contribution Analysis — Understand how each campaign, source, and interaction assists conversion
• Conversion Path Reporting — See the journeys customers take before purchase or lead submission
• Channel and Campaign Breakdown — Analyze performance by attributed contribution, not only platform self-reporting
• Attribution Insight Report — Monthly executive-ready summary with findings and decision-ready recommendations
• Dedicated Analyst Access — Direct support from the Consider Analytics team for reviews and optimization planning

Key Outcomes

• Understand how channels influence conversion across the full funnel
• Reduce overreliance on last-click and platform-biased metrics
• Improve channel mix and campaign optimization decisions
• Identify underperforming journey stages and conversion leakage
• Build a more defensible attribution layer for growth planning

How It Works

1. Onboarding (Week 1) — Review your funnel, conversion definitions, and available data sources
2. Attribution Setup (Weeks 2–3) — Configure attribution logic, validate events, and map key touchpoints
3. First Insight Delivery (End of Month 1) — Receive your first attribution report with channel and campaign insights
4. Ongoing Monthly Cadence — Attribution outputs are refreshed monthly with updated analysis and recommendations

Subscription Details

• Billed monthly at AED 28,000 / month
• Minimum 3-month engagement recommended for trend stability
• Fully digital delivery — no physical product shipped
• Onboarding begins within 1 business day of subscription confirmation
• Cancel anytime after the minimum term with 30 days written notice

Frequently Asked Questions

How is MTA different from MMM?
MMM (Marketing Mix Modeling) is top-down and econometric — it measures incremental channel-level impact on revenue. MTA (Multi-Touch Attribution) is bottom-up and journey-based — it measures how individual touchpoints contributed to specific conversions. Many brands use both: MMM for budget allocation, MTA for campaign and creative optimization.

What data do you need?
Conversion event data (purchases, leads), campaign and click data from your ad platforms, CRM data, and ideally a 6–12 month window. We support API integrations with Meta, Google, TikTok, Snapchat, Klaviyo, HubSpot, and Salesforce.

Which attribution models do you use?
We support data-driven attribution, position-based, time-decay, and custom models. We'll recommend the right model for your funnel during onboarding.

How long until results?
First attribution insights are delivered by end of Month 1. Model quality improves over the first 60–90 days as more conversion data accumulates.

Does this work for B2B?
Yes. We adapt the model for longer sales cycles, MQL/SQL/Opportunity stages, and account-level attribution.