Consider Marketing MMM — Marketing Mix Modeling Subscription

Stop guessing which channels drive revenue. Start knowing.

Consider Marketing MMM is a subscription-based Marketing Mix Modeling service that uses econometric analysis to measure the true incremental contribution of every marketing channel — paid, organic, and offline — on your revenue. Built for performance marketers and CMOs who need model-backed decisions, not platform-reported vanity metrics.

Who This Is For

• Ecommerce and retail brands running multi-channel campaigns across Meta, Google, TikTok, affiliates, and offline
• Performance marketing teams that need channel-level ROI beyond last-click attribution
• CMOs and budget owners planning quarterly or annual media investment across channels
• Brands spending AED 100K+ per month in media who need to justify and optimize every dirham

What You Get Every Month

• Custom MMM Model — Econometric model built on your historical sales and spend data across all active channels
• Channel Contribution Analysis — Understand the true incremental lift each channel delivers to revenue
• Diminishing Returns Mapping — Identify where you are over- or under-investing in each channel
• Budget Allocation Recommendations — Data-driven reallocation guidance to maximize total ROAS
• Performance Forecasting — Scenario planning to project outcomes before you change spend
• Monthly Insight Report — Executive-ready summary of findings, trends, and recommended next actions
• Dedicated Analyst Access — Direct access to your Consider Analytics team for questions and strategy sessions

Key Outcomes

• Identify which channels are genuinely driving incremental revenue vs. claiming credit
• Eliminate wasted spend on channels with poor true ROI
• Reallocate budget with confidence using model-backed evidence
• Plan future media investment with scenario-based forecasting
• Build a single source of truth for marketing performance — independent of platform reporting

How It Works

1. Onboarding (Week 1) — Data collection setup: historical sales, spend, and channel data across a minimum 12-month window
2. Model Build (Weeks 2–3) — Econometric model trained and calibrated on your specific business data
3. First Insight Delivery (End of Month 1) — Full channel attribution report with budget recommendations
4. Ongoing Monthly Cadence — Model refreshed monthly with new data, updated recommendations delivered

Subscription Details

• Billed monthly at AED 40,000 / month
• Minimum 3-month engagement recommended for model stability
• Fully digital delivery — no physical product shipped
• Onboarding begins within 1 business day of subscription confirmation
• Cancel anytime after the minimum term with 30 days written notice

Frequently Asked Questions

What data do you need from us?
We require historical sales data and marketing spend broken down by channel, ideally 18–24 months. We support direct data exports, Google Sheets, or API connections to ad platforms.

How is this different from platform attribution?
Platform attribution (Meta, Google, etc.) is biased toward each platform claiming as much credit as possible. MMM is independent, econometric, and measures actual incremental revenue lift — including offline and non-trackable channels.

How long until we see results?
Initial model and first insight report are delivered by end of Month 1. The model improves with every monthly data refresh as more data points are added.

What channels does the model cover?
All channels where you have spend and sales data: Meta Ads, Google Ads, TikTok, Snapchat, email, SEO, affiliates, TV, radio, out-of-home, and any other trackable or estimated channel.

Do we need a data team?
No. Our team handles all data processing, model building, and reporting. You need to provide data access and a point of contact for monthly review sessions.