{"product_id":"consider-marketing-mta","title":"Consider Marketing MTA — Multi-Touch Attribution Subscription","description":"\u003cp\u003e\u003cstrong\u003eUnderstand how every touchpoint contributes to conversion — not just the final click.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eConsider Marketing MTA is a subscription-based Multi-Touch Attribution service that helps growth teams measure how paid, owned, and earned channels work together across the customer journey. Built for performance marketers and revenue leaders who need better conversion-path visibility than default platform reporting can provide.\u003c\/p\u003e\n\n\u003ch2\u003eWho This Is For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEcommerce and lead-generation brands running campaigns across Meta, Google, TikTok, email, CRM, and organic\u003c\/li\u003e\n\u003cli\u003ePerformance teams that need attribution beyond last-click reporting\u003c\/li\u003e\n\u003cli\u003eMarketing leaders optimizing CAC, assisted conversion value, and funnel efficiency\u003c\/li\u003e\n\u003cli\u003eBrands with multi-step journeys that need clearer visibility into channel interaction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat You Get Every Month\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustom Attribution Framework\u003c\/strong\u003e — Multi-touch attribution setup tailored to your funnel, conversion events, and data sources\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTouchpoint Contribution Analysis\u003c\/strong\u003e — Understand how each campaign, source, and interaction assists conversion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConversion Path Reporting\u003c\/strong\u003e — See the journeys customers take before purchase or lead submission\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChannel and Campaign Breakdown\u003c\/strong\u003e — Analyze performance by attributed contribution, not only platform self-reporting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAttribution Insight Report\u003c\/strong\u003e — Monthly executive-ready summary with findings and decision-ready recommendations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDedicated Analyst Access\u003c\/strong\u003e — Direct support from the Consider Analytics team for reviews and optimization planning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey Outcomes\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand how channels influence conversion across the full funnel\u003c\/li\u003e\n\u003cli\u003eReduce overreliance on last-click and platform-biased metrics\u003c\/li\u003e\n\u003cli\u003eImprove channel mix and campaign optimization decisions\u003c\/li\u003e\n\u003cli\u003eIdentify underperforming journey stages and conversion leakage\u003c\/li\u003e\n\u003cli\u003eBuild a more defensible attribution layer for growth planning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnboarding (Week 1)\u003c\/strong\u003e — Review your funnel, conversion definitions, and available data sources\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAttribution Setup (Weeks 2–3)\u003c\/strong\u003e — Configure attribution logic, validate events, and map key touchpoints\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst Insight Delivery (End of Month 1)\u003c\/strong\u003e — Receive your first attribution report with channel and campaign insights\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOngoing Monthly Cadence\u003c\/strong\u003e — Attribution outputs are refreshed monthly with updated analysis and recommendations\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2\u003eSubscription Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBilled monthly at AED 28,000 \/ month\u003c\/li\u003e\n\u003cli\u003eMinimum 3-month engagement recommended for trend stability\u003c\/li\u003e\n\u003cli\u003eFully digital delivery — no physical product shipped\u003c\/li\u003e\n\u003cli\u003eOnboarding begins within 1 business day of subscription confirmation\u003c\/li\u003e\n\u003cli\u003eCancel anytime after the minimum term with 30 days written notice\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHow is MTA different from MMM?\u003c\/strong\u003e\u003cbr\u003eMMM (Marketing Mix Modeling) is top-down and econometric — it measures incremental channel-level impact on revenue. MTA (Multi-Touch Attribution) is bottom-up and journey-based — it measures how individual touchpoints contributed to specific conversions. Many brands use both: MMM for budget allocation, MTA for campaign and creative optimization.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat data do you need?\u003c\/strong\u003e\u003cbr\u003eConversion event data (purchases, leads), campaign and click data from your ad platforms, CRM data, and ideally a 6–12 month window. We support API integrations with Meta, Google, TikTok, Snapchat, Klaviyo, HubSpot, and Salesforce.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich attribution models do you use?\u003c\/strong\u003e\u003cbr\u003eWe support data-driven attribution, position-based, time-decay, and custom models. We'll recommend the right model for your funnel during onboarding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long until results?\u003c\/strong\u003e\u003cbr\u003eFirst attribution insights are delivered by end of Month 1. Model quality improves over the first 60–90 days as more conversion data accumulates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes this work for B2B?\u003c\/strong\u003e\u003cbr\u003eYes. We adapt the model for longer sales cycles, MQL\/SQL\/Opportunity stages, and account-level attribution.\u003c\/p\u003e","brand":"Consider Analytics","offers":[{"title":"Subscription-based","offer_id":46783124570301,"sku":null,"price":28000.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/5681\/8877\/files\/consider-mta-mockup.png?v=1779183050","url":"https:\/\/consideranalytics.com\/products\/consider-marketing-mta","provider":"Consider Analytics","version":"1.0","type":"link"}