{"title":"Reporting \u0026amp; Insights","description":"\u003cp\u003eDecision-ready dashboards and monthly executive summaries, model-backed, in the language of marketers and CFOs, not data scientists.\u003c\/p\u003e","products":[{"product_id":"consider-marketing-mmm","title":"Consider Marketing MMM — Marketing Mix Modeling Subscription","description":"\u003cp\u003e\u003cstrong\u003eStop guessing which channels drive revenue. Start knowing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eConsider Marketing MMM is a subscription-based Marketing Mix Modeling service that uses econometric analysis to measure the true incremental contribution of every marketing channel — paid, organic, and offline — on your revenue. 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CRM data and marketing channel data are optional but improve model accuracy significantly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow is this different from standard RFM analysis?\u003c\/strong\u003e\u003cbr\u003eRFM scores customers based on past behavior. Our CLV model forecasts future value using machine learning, giving you a forward-looking view to inform acquisition, retention, and upsell decisions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan we integrate this with our CRM or email platform?\u003c\/strong\u003e\u003cbr\u003eYes. CLV segments and scores can be exported and synced with major CRM and marketing automation platforms including Klaviyo, HubSpot, Salesforce, and others.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow long until we see results?\u003c\/strong\u003e\u003cbr\u003eFirst model and segment report delivered end of Month 1. 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Additional platforms available on request.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo you replace our existing reporting tools?\u003c\/strong\u003e\u003cbr\u003eConsider Marketing CA is designed to complement or replace manual platform-by-platform reporting. It can run alongside existing tools or serve as your primary campaign reporting layer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow often is the data updated?\u003c\/strong\u003e\u003cbr\u003eDashboard data refreshes daily. Weekly alerts are sent every Monday. Monthly reports are delivered in the first week of each new month.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan reports be customized for our team's KPIs?\u003c\/strong\u003e\u003cbr\u003eYes. During onboarding we define your KPIs, targets, and reporting format. 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